Priority One is one of Pyper, Inc.'s longstanding and rebranded clients. While I did not help with the rebranding, I did help work on their Fall Tradeshow Campaigns. Of the two campaigns I have helped on thus far, there is their '5 Minutes to Financing' campaign and 'Countdown to Closing campaign.
To increase engagement and awareness the Priority One team did a giveaway of Apple watches for a company team. In order to drive engagement and awareness, the Apple watches were one of the primary focuses of the materials. My involvement for this campaign consisted of a brochure insert, a promotional flyer, and two sets of Direct Mailers - one for all tradeshows and a set of 6 for each individual tradeshow that Priority One would be attending. The other tradeshow material I had the honor of working on was Geofencing banner ads. There were two sets of banner ads in 6 different sizes, one design for during the show attendance, and another for after the show.
For this campaign, the Priority One team promoted a Yeti Cooler Pack for their 'Enter to Win' engagement. This became on the primary design elements on the two items I helped with for this campaign - a brochure insert and a series of 5 direct mailers. The Brochure insert promoted their tech tools and Yeti Cooler Pack for the 'Enter to Win'. Each Direct Mailers had a focus of one of five reasons to partner with Priority One and also featured the Yeti Cooler Pack.
Learn More about the Priority One campaigns here.
